Alisol Flower Shop is one of the many who start prepping for Valentine’s Day as early as December. That’s because they’re dedicated to offering fresh roses on the busiest season of the year.

“The whole L-O-V-E… it’s just a very passionate and romantic day,” says the owner’s daughter, Nubia Jimenez, as she explains why Valentine’s Day stands out from other holidays.

The flower shop has been serving the community for 19 years and looks forward to the rush of Valentine’s Day every year. Nubia aspires to take over the family business and continue to serve the East Los Angeles community for many years to come.

Alisol Flower Shop is located at 3858 E. Cesar Chavez Ave., L.A., Ca 90063

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